According to the Italian-Chinese Chamber of Commerce: “the cosmetics sector remains one of the most promising investment areas in China” and, according to Euromonitor data, the latter has grown at a dizzying rate in recent years, driven by the development of the economy Chinese.
Total retail sales of cosmetics in China reached 204.9 million Yuan in 2015, with an annual growth of about 105% compared to 2014 and, according to data from Cosmetica Italia’s “Beauty Report 2016”, l Italian exports to the Chinese market rose from 89 million euros in 2005 to 245 million euros in the last year; an increase of 175% in ten years.