The main producers of Chinese real estate are looking above all for quality, technology, beauty and eco-sustainable products, all elements to which wealthy and wealthy Chinese consumers are increasingly sensitive and attentive.
This is confirmed by the 12 Chinese big developers recently invited by FederlegnoArredo (FLA), in collaboration with the Institute for Foreign Trade (ICE), to visit the production facilities of some Italian furniture-design companies.

According to Sun Lei, designer of luxury villas for the group of real estate Hongkun, «The Italian design brands are famous in China for the beauty and technology of their products, but also for their tradition of craftsmanship and production, which is very appreciated. Your companies, but also your architects and designers, have a background that we lack ».