Italy is present with tradition, research and technical innovation in the more traditional sports sectors as well as in the more innovative and avant-garde ones, such as for example football, cycling, fishing, skiing, diving, motorsports, and boating. The next Olympics will be held on the Asian continent and a presence of Italian companies is desirable and indispensable for the re-growth of our country. Italian companies, with their know-how rich in tradition, are a point of reference for Chinese manufacturing and their customers.